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about Paul also wonders about “about” pages.
How do you sum up 40 years writing ads without sending the reader to sleep?
OK, tough brief, but here goes:
Skip experience in London’s top ad agencies like Lowes, Simons Palmer, M&CSaatchi, MCBD and the shelves of industry awards.
Shamelessly namedrop work for clients like NATO, P&O Cruises, the UN, the Gates Foundation, British Airways, Sky News, Natwest and Waitrose.
Insert para about teaching English around the world from China to Chile.
Mention satisfied customers like DDB, Leagas Delaney, Pentagram, Wolff Olins and the clients who keep coming back for scripts, content, pitch help and strategic insights.
Include bags of creative director experience on accounts from Nike to Natwest. And don’t forget the decades of jury service on D&AD.
There, done. And see? You’re still awake.
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fairly recent not-so-recent jurassic -
look, no blog No text here. Phew!
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spot the fake testimonial A lot of writers have satisfied customers blowing a trumpet for them and this writer is no exception.
Or rather, he is.
Because among the recommendations below is one he’s made up himself. If you can spot it you win – wait for it – a reduction on your next job.
How much exactly? That’s for you and him to work out. You’ll have to take his word that he’s actually reducing the fee and not just faking it like they do in supermarket ads.
For an industry that prides itself on big ideas, advertising has surprisingly few genuinely big thinkers. Paul is one of them. His knack for writing memorable ads has helped many a brand find a place not just in the heads but also the hearts of the great British public. He's also a top bloke.Nothing short of brilliant.I have known and admired Paul's work for over 25 years. As a 'big thinker' Paul has always shown himself to be original, be that on TV, radio, poster, print or online.Paul is an exceptionally talented copywriter who has an innate understanding of the art of selling. He not only came up with the name for my company but advised on its branding and marketing.Not only is Paul's writing impeccable but his understanding of effective film-making is second to none. I wholeheartedly recommend him.Our Paul has always been good with words. Who knows, he might even get himself a proper job one day.Paul has provided me with some wonderful radio scripts to work with in the past. He's concise in what he wants to achieve and effective in developing the idea in a session to get the best result possible.I've worked with Paul many times and he's always been creatively ahead of the pack. He’s an exceptional facilitator of good work which immeasurably benefited the radio and TV projects we worked on.Paul is one of the best copywriters I've ever worked with. We were together on many famous ad campaigns, not least Sony PlayStation. Paul has the rare ability to capture the essence of a brief in exactly the right number of compelling words. Do not underestimate the power of Paul's copy.Not only can Paul do the corporate giants, he can translate his vision into the luxury and art worlds which don't need to shout to be heard. Where confidence is conveyed through saying little with style.Paul’s quiet manner conceals a wild and inventive mind. A brilliant copywriter as well as brilliant concept creator, Paul was a key player in what became one of London's most celebrated creative departments.Paul is passionate about what he does and has exacting standards. He delivers not just what is expected but a lot more besides. I have no hesitation in saying he's an asset to any piece of business he works on.The way Paul communicates ideas over imagery is much more visual than any writer I've worked with. Would love to have him on every project we have but he's usually snapped up by others first. -
what else? Copywriter.
It’s not really the most accurate of job titles.
Because apart from writing actual copy, it also covers the ads for your next TV and digital campaign. Treatments for your mood films. Manifestos for your pitch. Guidelines for your tone of voice. Scripts for your explainer videos, PPBs and documentaries. And the kind of online content that’s engaging you right now.
All of these are available from this copywriter.
Your cue to click to some of the less commercial work you may have missed: USAID, the Gates Foundation, the United Nations, NATO and the Labour Party.
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contact First, a word about fees.
Not all copywriters are created equal. The better ones work hard to understand the audience. They know how to inform, persuade and convince. When to use humour and irreverence. How to craft copy so it actually connects.
They also know that adding clicks, sales and a difference to the bottom line means respecting tight deadlines and lean budgets.
For these reasons, the fees you’ll be quoted will be entirely reasonable.
The number to call is 07906825787. The address to email is hodgkinsonesquire@btinternet.com.
That’s some of the writing. Thanks for reading.
