Paul sometimes worried about his website.

What should it say? Did it create the right impression? Should he bang on about digital and social? Was he having a laugh including ads for banks?

Above all, was it really selling what he had to offer?

But then he thought: hang on, what’s the problem?

As long as it contained the same originality, care and attention that he put into the TV scripts, online films and other stuff he wrote, then the site was probably doing just fine.