Paul also wondered about “about” pages. How do you sum up 30 odd years’ writing ads without sending the reader to sleep?

Tough brief, but here goes:

Skip obligatory experience at London’s top ad agencies like Lowe, M&CSaatchi, MCBD and the shelves of industry awards.

Shamelessly namedrop work for clients like Heineken, P&O Cruises, the UN, the Gates Foundation, British Airways, RBS, Natwest and Waitrose.

Insert para about teaching English around the world from China to Chile.

Mention satisfied customers like DDB, Wolff Olins, Rainey Kelly, BETC and the design groups big and small who keep coming back for the online scripts, the pitch help, the web content and strategic insights.

Include bags of creative director experience on accounts from Nike to Natwest. And don’t forget the decades of jury service on D&AD.

There. Wasn’t that better than the usual CV guff?